Justin Phillipson
All projects
Small Scale Prototype · 2015 →

Slugbugger, a small game for staying connected

Slugbug, or Punchbuggy depending on where you’re from, is a social game about noticing things. You spot the unique shape of a Volkswagen Beetle in the distance, you call it out, you slug your friend in the arm. It works on road trips, on walks, in traffic. It works best when you're already with someone.

It works less well when you're apart. I built a version that could survive the distance. Players would submit “Slugbugs” by emailing a photo and maybe some smack talk to a special email address. A scraper would pick up the emails, process the images, and update the scores. An online portal would post the live feed, leaderboards, and flags for disputed calls. It ran for a couple years among a small group of friends as a prototype, but ended up being a nice point of connection.

Screenshot of smartphone photographing a Volkswagen Beetle

Users photographed Volkswagen Beetles to score points in Slugbugger.

The technology ended up being in service of something pretty small. A way to say "hi" without it needing to become a conversation.

The technology ended up being in service of something pretty small. A way to say "hi" without it needing to become a conversation. Not a social platform with all its baggage designed to keep your attention. Just a lightweight fun signal between people who already had a relationship. A poke, basically.

Views of Slugbugger's feed and admin interfaces on a laptop screen.

Slugbugger had a web interface for following submissions, viewing the leaderboard, and updating preferences.

Screenshot detail of Slugbugger's feed and leaderboard.

Weekly, Monthly, and All-Time leaderboards were paired with an incoming feed of submitted pictures.